Pantene Pro-V is delighted to confirm that one of Hollywood’s finest A-Listers, Liv Tyler is joining Pantene as the new UK ambassador, as the face of the brand’s forthcoming relaunch. Seven years in the making, NEW Pantene will be rolling out nationwide from November 1st, and will deliver a step change in the way women shop for hair care.
As an original Pantene ad girl from the 90’s, and because of her trademark beautiful hair – Liv was a natural choice for the brand. Liv’s timeless looks and gorgeous healthy looking hair epitomise everything the Pantene brand stands for. Liv will be appearing in both print and TV ad campaigns, championing the brand new ‘Repair and Protect’ range for normal to thick hair, that features new-to-the-world ingredients and proven to deliver results.
“I’m really excited about working with Pantene on this new project, especially as I did a Pantene ad back in 1996 when I was 19. I’ve tried lots of different hair care brands over the years, but Pantene is my favourite as it always leaves my hair looking and feeling really healthy.”- Liv
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